Testing the power of emotional connection in the eGreetings category
Prezzee is a wildly successful tech “unicorn” in the eGift card space. They approached Mudbath with an idea to develop a platform that would enhance personal connection in eGreetings and in turn expand their product offering.
For a long time the eGreeting experience had felt one-dimensional, lacking the effort and feeling that comes with physical cards and handwritten inscriptions. Prezzee wanted to bring meaning and an emotional connection to this experience at a time when many had not seen loved ones for several years due to the pandemic.
With only eight weeks until their desired Christmas launch, Mudbath kicked off the project. We designed, tested and shipped an emotionally focussed eGreeting experience that centered around connection. The platform could integrate with their current tech ecosystem and formed the MVP for an ongoing roadmap of enhanced service offerings.