Omnichannel headless ecommerce across global markets
Michael Hill is a market leading, premium jewellery brand, operating a network over 300 stores across Australia, New Zealand and Canada, with multiple international digital platforms.
Over the last three years, Michael Hill has been on a transformative journey reshaping many aspects of the business, underpinned by a strategic framework that is customer-led, with a focus on enhancing and innovating their digital and omnichannel capabilities. As part of their digital transformation, it was identified that Michael Hill required a more flexible and efficient solution to meet their content management needs. This would include migrating from legacy systems that no longer met the business’s needs, to more modern technology stacks that would support the future vision of Michael Hill.
Mudbath has established a trusted partnership with Michael Hill over the past 2+ years, working collaboratively with their teams, and partner vendors, to undertake the journey towards a headless CMS and enabling Michael Hill to own, manage, and build their own platforms.