Bringing luxury and ease to the online booking process
Scenic has been a leader in luxury cruises and tours for the past 35 years. At the core of their brand promise is a commitment to perfecting the customer experience. While this rings true for their onboard experience, their digital booking experience for cruises and tours not evolved as fast to meet the expectations of modern luxury travellers.
Mudbath’s brief was to conceptualise a product that would elevate the online experience of booking cruises and tours to the level expected within a luxury travel brand, while also providing the operational efficiency required to justify the investment. Of key importance was improving the customer experience between the moment of purchase and the tour experience which was often 18-24 months after booking.