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Mudbath & Contentstack partnership delivering headless content globally

Mudbath supports Intrepid in its Headless Journey image description

Mudbath in partnership with Contentstack are helping Intrepid Travel deliver better content experiences

Mudbath is a digital agency that specializes in designing and developing human-centered web experiences with a proven track record of helping organizations create content platforms that can scale to an omnichannel solution in the future.

Intrepid Travel is a global travel company that offers more than 1,100 local tours in over 150 countries. They have been working with Mudbath for two years to help them deliver better content experiences to their users.

To build its next-generation website platform and support its global reach Intrepid has selected Contentstack as its digital experience platform and Mudbath as its implementation partner. Contentstack is a composable DXP pioneer and market leader that powers the world's most engaging digital experience. Contentstack is trusted by some of the world's leading brands, including ASICS, Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, and Shell. These brands rely on Contentstack to power their most critical content experiences with uncompromising scale and dependability.

Mudbath is helping Intrepid:

  • Migrate to a headless content management system (CMS). This will allow Intrepid to deliver content to any device or platform, which is essential for a global travel company.
  • Create a content strategy that meets their specific needs. This includes understanding their user personas, their content goals, and their content workflow.
  • Design and develop a new website that is user-friendly and engaging. The new website will be built on a headless CMS, which will allow Intrepid to deliver content to their users in a way that is both efficient and effective.

Contentstack is providing Intrepid:

  • An API-first approach: allowing Intrepid Travel to connect their existing systems to repurpose content while avoiding duplications.
  • Ease-of-use for non-technical teams: improving time-to-publish for live campaigns for their tours for all internal stakeholders.
  • Enterprise governance features workflow, audit capabilities, and scheduling to take control of their content production and websites.
  • Care without Compromise™ program: assisting development and issue resolution with Contentstack’s unique, cross-vendor customer support program, in addition to assistance from local Australian teams.

Results of the partnership

The partnership between Mudbath and Contentstack is ensuring Intrepid is having success with:

  • Enhanced content experiences for users. The new website is more user-friendly and engaging, which has resulted in improved usability, faster page load times, and better SEO returns.
  • Streamlined content management workflows. The headless CMS has made it easier for Intrepid to manage their content, which has saved them time and money.
  • Global reach. The new website is now able to deliver content to users in any country, which has helped Intrepid to reach a wider audience.


Quote from Jerry Nott, Contentstack’s APAC Regional Director

"We are thrilled that Mudbath has become a strategic Contentstack partner in Australia. Their work delivering outstanding website and app experiences for clients using Contentstack is impressive. With a deep understanding of composable architectures, they continue to show how modern, cloud-first technology can be used to deliver next-level digital experiences for their customers like Intrepid Travel."