Creating a centralised, headless CMS to deliver content across multiple brands
The nib Group is one of Australia’s largest health insurers with an annual revenue of $2.5b. Throughout their 70 year history, they have grown to represent more that 1.7 million members across their five brands in Australia and New Zealand.
Managing a large amount of content across different brands and regions had become an expensive and labour-intensive way of working for nib. With multiple content environments, high licensing fees, design inconsistency and a developer dependant authoring experience their systems were slow and expensive and couldn’t scale for new business or channels.
The agreed strategic engagement encompassed centralising all content into a single platform that delivered a seamless experience for editors and customers using the best headless content management technology.