mudbath
DIGITAL /

NEWCASTLE (HQ)

MELBOURNE

BRISBANE

SYDNEY

nib The Checkup responsive web design preview

nib - The Checkup

Content Marketing Platform, User Testing

nib The Checkup responsive web design preview

Project Brief

nib Health Funds approached us to design and develop a new initiative helping nib to grow brand awareness and increase engagement through educating on all things health insurance, healthy living and community care.

VIEW IN THE WILD

Discovery Workshop

 

Competitor Analysis

A competitor analysis was conducted by Mudbath to compile a list of pros and cons that should be used as a foundation for the content hub project.

Personas

Proto Personas help us design and cater for all our users. In the discovery workshop we identified 3 personas.

IA

Based on the workshop activities we developed a testable protoype which we could use as the basis for testing the concept, layout and usability.

User Testing

Usertesting is always a big part of what we do at Mudbath Digital, it ensures we make the most usable designs we can. For nib we conducted 6 formal user testing sessions with outside participants who fit the persona model. Participants were asked to complete several tasks and asked to review the Ease-Of-Use after each task.

The results of the user testing sessions and participant surveys we’re collated and used to refine the design and user experience of The Checkup.

Design

nib have an established brand and style guide, we worked closely with their team to extend it further with new layout, grid and a category specific visual language. The result is beautiful, clean and easy to read, it is a natural extension of their current website.

Development

CMS integration layer & maintenance (contentful)

Team

Olivia Groth - Digital Producer
Jake Spillane - UX Designer
Developer - Stephen Fairley

tada!

Results

The site went live on Monday the 31st of July 2017.

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