Social Integration - how well are you doing it?
We are all aware that creating good, rich and engaging content is the name of the game no matter which wheel barrow your pushing online today, SO, how good is your social efforts in broadcasting your content? In order to be effective in content marketing you need to leverage social, simple, however just adding a few share buttons and tweeting your links content on your companies profile page is probably not going to cut the mustard in today's market. Today I am going to share a couple of the basics along with some of the more advanced new social integration features out there.
What is Open Graph?
You may have heard of the term OG tags? basically Open Graph is a metadata protocol that assist social networking platforms in the way they share content. It works in a very similar way to search engine meta tags like page title and description; they are meta tags to enhance the way your content appears in say a news feed or profile page. Implementing them is simple - just add them in along with your other html meta tags e.g:
So to break an example facebook post down:
How to implement twitter cards
Twitter Cards are cool way to really boost engagement in your twitter efforts particularly if you have rich visual elements like Video or images within your content. You may have come across these before - they look a little something like this:
There are particular types of twitter cards these are:
- Summary Cards
- Product Card
- Player Card
- Photo Card
- Summary Card with Large Image
- App Card
- Gallery Card
Check out the full documentation to learn more about the specifics and the differences between them. The basic tags for twitter cards are, card (summary), site, creator an example of a mix of og and twitter card tags:
Twitter cards are a great way to really push your tweets and content in way that isn't just strictly limited to the confines of a 140 character text grab.
In conclusion, have your webmaster slap these into your site as it really helps with your social engagement and reach. For all your web design needs feel to contact one of our team here in Newcastle.