Got a great idea? Here’s the first step towards building a mobile app or website for your business

November 15 - Josh Doolan

Just as houses can’t be built without a blue print, website or app development can’t be started without one either.

Knowing what you’re building is undoubtedly the most important part of the development process. The end point should be clearly understood by all developers even if they’re only working on a small piece of functionality.

What’s the main objective/call to action for the website/app?

What does it need to do/show?

Who are the intended users?

What is the budget?


This importance is only multiplied when working with a large team with a vast array of skills and experience.

Q: So what is the optimal way to manage development projects?

A: Develop an interactive Rapid Prototype.

A rapid prototype is a very clear explanation of the project’s functionality and key flows. It needs to show what the website or app can do and how it can be used.

This rapid prototype needs to be able to display information so everybody from the development lead to the receptionist can understand every detail.

The best way to build a rapid prototype is by creating a rich wireframe. This is a basic display of all the parts of a website or app that is interactive so users can click through it and experience what it feels like before development. It might include variables, hover states, transitions and dynamic paths for example.

Most importantly, a rapid prototype must be rapid and demonstrate an on­brief website or app early in the project

Within most organisations exists a management layer (or several...) who need to approve the project and “buy into” the website or app being developed. This is where rapid prototyping sells itself: the ability to see how the website or app behaves before it is developed is often the best way to involve stakeholders in this initial Discovery Phase.

With our rapid prototype, management and other stakeholders can understand how plausible and realistic their ideas can be.

Once the developers and board members understand the rapid prototype they will all be on the same page.

The developers can then program everything without needing constant feedback from the creative team or client.

If you’re thinking about an idea for a website or app but not sure what do to next, contact us for an informal chat and obligation­free appraisal.