Creating a centralised, headless CMS to deliver content across multiple brands
-
- Client nib
- Sector Health Insurance
- Model Hybrid team
The nib Group is one of Australia’s largest health insurers with an annual revenue of $2.5b. Throughout their 70 year history, they have grown to represent more that 1.7 million members across their five brands in Australia and New Zealand.
Managing a large amount of content across different brands and regions had become an expensive and labour-intensive way of working for nib. With multiple content environments, high licensing fees, design inconsistency and a developer dependant authoring experience their systems were slow and expensive and couldn’t scale for new business or channels.
The agreed strategic engagement encompassed centralising all content into a single platform that delivered a seamless experience for editors and customers using the best headless content management technology.
How to create a content platform that could service all nib business units and brands
When nib approached Mudbath in 2017 they were looking for a better way to deliver their content. They had 27 CMS environments and each came with its own expensive licensing fees.
Combined, these environments delivered over 1,500 webpages, however 80% of the components were inconsistent with the nib design guidelines. Content updates were slow and expensive, as each update was reliant on a developer as there were multiple different code repositories, some static sites and legacy technology stacks.
Lastly, content updates would not deploy across nib’s suite of sites. For example, if a menu item was changed on one site, it had to be updated manually on every microsite that used that navigation, making changes labour intensive and expensive.